average order value google analytics

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Answer: You would need to setup e-commerce tracking in Google Analytics and ensure that e-commerce transaction data is flowing via the Data layer in your GA account. You can also check out our post on how to track keywords in Google Analytics (step by step). Order Value along with many other metrics. Before determining your goals and KPIs, you should keep these point in mind: Taking these points into account, you should focus on your own business (not comparing to others). Do NOT use keywords in the name field. If you divide your total revenue by the total number of orders, you'll get your average order . Then, turn on Enhanced eCommerce Settings and click the Submit button. When it comes to finding the average order value of your online store, the simplest way (if youre using WordPress) is through ExactMetrics. ExactMetrics is the best premium WordPress Analytics plugin. how to track keywords in Google Analytics (step by step). Youll see the metricAvg. Just go to ExactMetrics Reports and click on eCommerce. Furthermore, the AOV metric is useful only as a reference-point. Then, install the MonsterInsights eCommerce addon. Simply navigate to All Traffic Source/Medium and click Ecommerce under the Explorer tab on the top. It not only increases sales, it can also help your business in making important marketing and sales decisions, which will improve your customers experience while improving your bottom line. It helps every e-commerce companys purpose, which is to maximize its value. To find it, go to the Reports tab, then Monetization Overview. MonsterInsights is a But keep in mind that solid businesses bring in solid revenue. Boost engagement rates and conversions with this guide! So why do we want to use moving averages? Do NOT use keywords in the name field. Hi It would be appreciated to share us your dummy pbix that would be easier for us to replicate the issue. Best of all, it allows you to see all of your website reports right inside your WordPress dashboard. In Google Analytics, you can set four different types of goals: URL Destination goals. Order Value Definition: The average revenue of an ecommerce transaction. ExactMetrics is a trademark of MonsterInsights, LLC. Next, go-to "e-commerce" and then to "Overview." Before setting up ecommerce reporting in Google Analytics, let's go over some of the terms you should know. You can calculate AOV by dividing total revenue by total number of orders. If you don't have enough users, you may get unreliable or even reversed noisy data. In this case, the average order value would be $40. To see your average order value (which is now called Average purchase revenue in GA4), youll need to create a custom Exploration report. This will help you see if the changes youve made are improving the average order value or not. Google Analytics measures the average order value by dividing the total dollar value of sales by the total number of orders for a given time period. You can then find new ways to increase your revenue. This first-party data is valuable Let us know about your current business situation and we can offer some pertinent advice to help you get ahead. In the table, you can see the Avg. How its calculated: ga:transactionRevenue / ga:transactions, Data Analytics & Insights Google Analytics Metrics Avg. Your average order value is the average amount of a transaction. Leave it set to whichever one means the most to you, and you can come back to it in your Explorations report tab any time! To view your AOV in Google Analytics, log into your Google Analytics account and navigate to "Conversions." After that, open your WordPress dashboard and navigate to Insights Addons. Before we define server-side tracking (server-to-server tracking), its important to understand client-side tracking. Google Analytics You want to compare the revenue, top products, and average order value between people who viewed three or more pages on your site, to those who viewed fewer. With MonsterInsights, its really easy to view your eCommerce reports because it allows you to see the most important data directly inside your WordPress dashboard. Its almost time to talk about the strategies you can use to increase it. Definition The basic calculation is: Sum of Revenue Generated / Number of Orders Taken = Average Order Value In the ongoing effort to optimize the online business there are two major KPIs describing the site's ability to generate revenue: average order value and order conversion rate. For operational calculations (e.g. Step 1: Install ExactMetrics WordPress Plugin. 2. Now that youve successfully set up eCommerce tracking, you can view your stores average order value in your WordPress dashboard. That means, aside from conversion rate, youll also have to focus on average order value in order to increase sales and revenue from your eCommerce store. To find average order value in Google Analytics 4, there are a couple different things you can do. Most people accept the first piece of information they see as the basis for their decision-making. Save my name, email, and website in this browser for the next time I comment. ExactMetrics is the best WordPress Analytics plugin. We're glad you have chosen to leave a comment. AOV can be assessed for various time-periods (i.e. Last updated on Jan 24, 2022 by Aazim Akhtar. It also allows you understand your customers behaviour better in a variety of ways, such as knowing: With this kind of information, you can start to identify opportunities and take business decisions that will help you increase your AOV. If you calculate the min() and max() values for the column you'll see that AOVs range from 3.49 and rise to 2099.62, so that . Copyright 2013-2022 MonsterInsights, LLC. The first step is to sign up for an ExactMetrics account and install the plugin on your website. AOV assists you in setting goals and strategies and evaluating how effectively those efforts perform. The formula used in GA for calculating AOV is: Product revenue / Total transactions To find your AOV in Google Analytics, follow these simple steps: Log in to your Google Analytics account. If you want to know more about how MonsterInsights makes Google Analytics simple, read our detailed post on MonsterInsights vs. Google Analytics. The second one is the technique of persuading customers to purchase a more expensive, upgraded or premium version of the chosen item. I want to calculate revenue/transactions for AOV. In other words, it tells you, on average, how much revenue each order brings in. Home Ecommerce Average Order Value explained: what it is and how to calculate it. The most analysed metrics in eCommerce include: Revenue, Traffic, Conversion Rate, or Cost of Sale. Once youve completed setting up your eCommerce tracking, you can check your reports after a few hours have passed. You can find the average order value of your WordPress store in the following places: Of the 2 methods, its far more convenient to view your report inside your WordPress dashboard. In the Overview Dropdown option, you will see AOV and other metrics. Order Value column. Make sure you enable eCommerce Tracking in Google Analytics. In our example, we used Session source/medium: Then, click and drag Average purchase revenue from your Metrics over to the Values spot: Now, your report will look like our example, so you can see the average purchase revenue for each session campaign. And dont forget to follow us onTwitterandFacebookto get to know the latest tutorials on Analytics. Now, toggle the switch that says Use Enhanced eCommerce. Order Value. Average order value (AOV) is the metric used for calculating your transactions' average value in your e-commerce store. While the metric seems simple on the surface, it offers valuable insights into areas of future growth and improvement. In this report, you can understand correlations between device categories and conversion rates, interests on CR, channels on average prices and AOV (average order value) and some other interesting . Turn on Enable eCommerce first. If youre running a new online store, most of your customers will be first-time visitors. Save my name, email, and website in this browser for the next time I comment. Gift cards are also a great way to increase AOV. What is the calculation that Google Analytics uses to calculate average order value? Your order value depends on the type of products you sell. Industry-specific benchmarks are among the most useful reference-points for your own performance. Let's have a personal and meaningful conversation. If you know the average amount people spend in your eCommerce store, you can find more ways to increase your revenue. You can now easily find out the average amount people are spending on your site. The formula used in GA for calculating AOV is: To find your AOV in Google Analytics, follow these simple steps: The average order value in Google ads and Google Analytics is obtained through this formula: AOV = Total revenue/ Total number of orders. Now select Overview. Now go to eCommerce and click Install. Create a custom report where Page Depth is >/3 or Page Depth is <3. They might not increase the value for a long duration, but the urgency helps increase conversions. It is one of the most important metrics to be aware of if you run an ecommerce business because it informs key business decisions such as advertising spend, store layout, and product pricing. After that, go to eCommerce Settings under the View column and click on it. By definition, Average Order Value (AOV) is exactly how it sounds; it's the average amount spent per order. How to increase the average order value on Shopify, customers generate a higher reference price. This file lets website owners track visitors browsing habits, for What is Client-Side Tracking? In this post I will discuss average conversion rate and benchmark average order value (AOV) for retail and travel websites according to The Wolfgang E-Commerce Benchmarks 2016 Report. Average Order Value (AOV) Your average order valueis the average amount of a transaction. Take those numbers and calculate the AOV using the formula above. Then, navigate to eCommerce Settings under the View column. 3. Go to your Google Analytics account: Acquisition -> All Traffic. Dont offer this deal year-round as it can lose its effectiveness over time. You can view your sites AOV quickly and easily inside your WordPress dashboard. If you're confused about how to define total revenue . Google Analytics day of week report. Sign in to your Google Analytics account and click the Admin menu in the right menu bar. MonsterInsights vs. Google Analytics Whats the Real Difference? Open Reports. Do you want to know the average value of each eCommerce transaction in your online store? You'll see the metric Avg. Avg. subscribers to get free Google Analytics tips and resources,

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document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Average Order Value explained: what it is and how to calculate it. MonsterInsights makes it very easy to install and use Google Analytics on your WordPress site. You can immediately impact your AOV by offering customers these options. Just so I understand correctly. Appending .mean() to the df['transactionRevenue'] will return the AOV for the selected period, which is 65.75. It's an easy calculation, but we recommend that you use Google Analytics to track average order value because of the additional benefits Google Analytics provides. Even an absolute beginner can easily set up Google Analytics and track their important website metrics using this plugin. Founder and CEO of Instasent. But if youre a beginner and have never used Analytics before or are learning Google Analytics 4, then it can be tricky. Knowing the AOV of your company will help you evaluate your pricing strategy and marketing expenditure by providing the right metrics you need to measure your customer purchasing behavior, especially how much they are spending, and on which products. Then, turn on Enhanced Ecommerce Reporting and click the Save button. For more detail, check out our guide on Adding Google Analytics 4 to WordPress: Step-by-Step Guide. Google Analytics uses this formula to calculate the. Its a great bonus to give customers when sales are seasonally lower. What do you do? Navigate to your view. For example, a lower AOV usually indicates that your customers prefer to make smaller purchases with each order. First, visit the official Google Analytics website and log into your Analytics account. Another simple yet effective way to boost your AOV is to offer customers a just because incentive, such as discounts or promotions when they add products to their cart. Sign in to Google Analytics. Average order value (AOV) refers to the average amount of money that your customers spend when they place an order at your e-commerce store. Then connect Google Analytics with your WordPress website by following the setup wizard. Several companies have created games or contests to increase their order values. What causes AOV to increase? Wondering how to find average order value in Google Analytics? First of all, youll need to set up Google Analytics on your site. Enter the URL of Your WordPress website to install MonsterInsights Lite. Having analysed hundreds of websites, we've seen that traffic is often likely to dip and have a lower conversion rate during the weekends. Understand gender, age, and interests composition Use the. Order Value is a Metric in Google Analytics under the Ecommerce section Avg. Then click on E-commerce under the Explorer tab. First-party data is data you collect across your companys many touchpoints, including customers, followers, subscribers, website visitors, webinar/event attendees, etc. Avg. Price anchoring is a marketing tactic that you can use in a couple of different ways: When consumers evaluate a list of products, they use the initial prices to generate their reference price. 6F & 7F, Me Linh Point Tower 2Ngo Duc Ke, District 1Ho Chi Minh CityVietnam. You can easily calculate the AOV of your business by dividing the total revenue by the number of orders during a particular period: Remember that AOV is determined by using sales per order, not sales per customer. If youre looking to boost sales and revenue from your store, youll enjoy reading this guide on eCommerce customer retention strategies. Next, youll need to enable eCommerce tracking in Google Analytics. Here are the numbers you've been searching for, those critical conversion metrics. However, you want to have a reference of the value by industry, check the following section. We're glad you have chosen to leave a comment. Offering deals/discounts to new visitors can help them start buying from you and improve your initial Average Order Value. Then navigate to E-commerce Overview. These are the most visited eCommerce benchmarks and studies: You now know what Average Order Value is, and how to calculate it. As you can see, analyzing AOV is crucial for your business. An equally significant and directly affecting the online store's KPI is the Average Order Value (AOV).The main objective in raising AOV is to increase profitability (total transaction value per user), without increasing expenditure on paid PPC marketing. Then, you can scroll down to the graph that shows Average purchase revenue per user. Google Analytics), usually the arithmetic mean is used, but you may easily calculate the median AOV using Excel or any other calculation tool. . What is a good average value of your orders? To do that, simply go to your WordPress dashboard and then navigate to ExactMetrics Addons. Google Analytics measures the average order value by dividing the total dollar value of sales by the total number of orders for a given time period. Cross-sell and Upselling are two of the best marketing methods that work almost every time. Each time a customer orders, they can earn points or discounts just for being loyal customers. In order to increase their AOV, businesses need to consider three different measures that affect it: Mean, or the average value of all the orders. Select Audience > Demographics or Audience > Interests. For example, for the organic traffic, the revenue is 1052$ on 8 transactions. After a few seconds, the addon will activate and will be ready for use. And dont forget to follow us on Twitter and Facebook for more helpful Google Analytics tips. Average Order Value (AOV) in Google Analytics. To make the most of this metric, make sure youre keeping track of it regularly. An excellent metric for analysing this is the "Per Session Value", which accounts for both the conversion rate and average order value. Finally, offering gift cards encourages future purchases, which helps reduce future ad spend. To view your eCommerce reports, go to Insights Reports from your dashboard and click the eCommerce tab at the top. You will find that there isnt an exact answer; it varies. Google Analytics usually takes 24-48 hours to gather the complete data youll need. You can attain specific data about the AOV worldwide, focusing on a) the industry, b) the device on which the purchase is made, c) the season (such as holiday seasons or Black Friday), d) by channel, and so on. To view the AOV of your entire site, navigate to Conversions eCommerce Overview. Your Average Order Value pops up. Assuming the configuration is correct, under Conversio. After youve found the average order value of your store, here are a few tips on how you can boost it so people spend more money: We hope you liked our article on how to find average order value using Google Analytics. This gives your business the ability to better understand your pricing and revenue strategies. You may need to take help of a developer to ensure this is working for you. It's good to ensure that you have at least 1,000 usersin a segment before making any conclusions. After that, the eCommerce setup window will open. Hello, I am trying to pull average order value by product in google analytics and am unable to add transactions under the conversion>e-commerce> product performance tabs. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Copyright 2013-2022 MonsterInsights, LLC. for a fixed positive integer k, where P i, for day i {M - k + 1, , M }, is the value of the daily metric we are interested in.. For example, to take the 10-day moving average (k = 10), we would sum up the past 10 days' values (including that day), and divide by ten.Benefits of Moving Averages. Avg. Similarly, by improving the average order value, youre enticing your customers to spend more whenever they make a purchase. Step 2: Install and Activate eCommerce Addon. Calculate the Average Order Value. like this: First create a measure ValueSum:=SUM(Table1[Value]) Av. It allows you to track your online stores performance with a click of a button. McDonalds Monopoly Game is a good example of this tactic. This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Entrepreneur and founder of several online telecommunications and marketing startups with a history of more than 20 years in the business. And it makes using Google Analytics simple by setting up advanced tracking for you, like eCommerce tracking, form tracking, media tracking, and more. Average order values are present there with metrics. You want a report to show you each product and the average order . Average order value (AOV) is the metric used for calculating your transactions' average value in your e-commerce store. Social proof is a great way for marketers to build credibility and also create a sense of FOMO for customers. Every site will be different. Client-side tracking is the traditional way of collecting and analysing user data. What is First-Party Data? How its calculated: ga:transactionRevenue / ga:transactions Related Metrics Bounce Rate New Users Exceptions Actions Per Social Session Quantity Added To Cart Unique Events You encourage customers to buy/order more frequently so they have more chances to win big prizes. Now, Google Analytics will start gathering data on your eCommerce sales. registered trademark MonsterInsights, LLC. Segmenting your audience will always help you know them better (not only during the analysis of the AOV, but for every marketing decision you make). No need to do any coding or confusing setup in Google Tag Manager! Digital Agency from Sydney. In the chart below, you have a visual overview of the AOV for each industry in the United States ($). MonsterInsights makes it super simple to view your online stores average order value inside your WordPress dashboard. It is one of the most important metrics to be aware of if you run an ecommerce business because it informs key business decisions such as advertising spend, store layout, and product pricing. You dont need to navigate away from your site or log into another website to view your reports. Next, youll have to install ExactMetrics eCommerce addon. Once youve done this, sign into your Google Analytics account and click the Admin button in the right menu bar. You can get more insights by going to Acquisition and see which sources generated the highest average order value. You can set up a minimum order amount for customers to get free shipping or other discounts. In this case, a good AOV is something that is better when compared to, lets say, your previous month/year results. Get the average order value for each traffic channel from Google Analytics. With AOV, you get a clear picture of how much people are willing to spend on your website. Now, choose a Dimension to start with and click and drag it over to the Rows section. The average order value (AOV) is the amount customers spend on average when they buy something from your website or mobile app. Wait for a few seconds and the addon will automatically install and activate on your website. Then, click the plus icon next to Dimensions and import Device category, Session source/medium, City, and Session campaign to your report.

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, best Google Analytics plugin for WordPress, website reports right inside your WordPress dashboard. Go ahead and play around with the other dimensions you added by removing session campaign and adding those instead, one by one. As you can see in the screenshot above, youll see your eCommerce stores average order value along with your conversion rate, total transactions, top products, etc. It willautomatically detect your eCommerce plugin (WooCommerce or Easy Digital Downloads) and start tracking all your eCommerce data including the order value. The next step is to enable enhanced eCommerce in MonsterInsights as well. You can easily find your average order value using this simple formula: Average Order Value = Total Revenue / Number of Orders. To get a handle on the Average Order Value for this site, we can calculate the AOV using the Pandas mean() function. To view your eCommerce websites performance along with the average order value, lets get started with setting up eCommerce tracking in Google Analytics. You can check on that by going to Insights Settings eCommerce. Any help would be great. These kinds of deals are great for boosting your AOV during slower periods. Its as easy as projecting the reviews that you already have on your website. Before starting with the strategies, here is a little tip to take into account: Youll want to segment your customers into three groups: Once you have these basic segments set up, you can then focus more on each section based on extra data such as purchase frequency, type of purchased products, etc. Average order value isnt a metric thats included in the standard reports, but you can access Average purchase revenue per user, which is a similar metric. Order Value Definition: The average revenue of an ecommerce transaction. Right on the top,you can see the average order value of your eCommerce store. Whenever I try to use the Date column from Google Analytics together with the Average Order Value column, it's like it accumulates all revenue in that month, rather than showing the average order value. To see the average order value of your website in Analytics, go to Conversions (located on the left panel settings). Google Analytics uses this formula to calculate the average order value: GA Average Order Value = Overall value of sales in dollars / Total orders in a specific time. The first thing you need to do is figure out exactly what the current average order value is of your shoppers. And now, here are the strategies you can carry out to increase your Average Order Value: Having a loyalty program can help increase Average Order Value. oscar[@]instasent.com linkedin crunchbase github. This method can significantly support your AOV initiatives. Let's have a personal and meaningful conversation. Your metrics will vary based on your business, your audience, and what strategies you put in place. However, you should keep in mind that these kinds of incentives work when your product prices are high enough, otherwise it would end up as a free purchase for your customer and could cause a profit loss for you. Follow these steps to navigate this metric in GA: If you have made your website on WordPress, you can install the WordPress Analytics plugin to monitor your AOV. Hi, I'm having some issues when trying to grab my average order value from Google Analytics. Provide Targeted Product Recommendations. Congratulations! In the VIEW column, click Calculated Metrics > NEW CALCULATED METRIC You'll then see the Add Calculated Metric. Lets find out. Once you improve yours, you can directly scale your profits and revenue growth upward. First of all, you need to set up Google Analytics on your site. Where can I see this? So, in this article, well show you how to find your average eCommerce order value in Google Analytics. Order Valuealong with many other metrics. Step 3: View Average Order Value in WordPress Dashboard. But, how is average order value calculated? This helps you get more customers that keep coming back to your online retail to shop, creating a customer fanbase who will be more likely to order larger quantities of products and, therefore, increase your AOV. Most basic analytics tools like Google Analytics' ecommerce plugin can give you this information. One customer can come back multiple times to make more purchases, but each order should be counted into AOV separately. Average order value (AOV), or Average purchase revenue in Google Analytics 4, is the average amount spent by customers on your online store. Find Your Average Order Value in Google Analytics First, visit the official Google Analytics website and log into your Analytics account. Order Value is a Metric in Google Analytics under the Ecommerce section. The simplest way of finding your average order value is by using Google Analytics. Boosting your AOV is essentially about getting these two points: So going back to the question in the title. The easiest way to find each item is to use the search bar: Click the plus icon next to Metrics and import Average purchase revenue to your report. Here you can see the Avg. The Average Order Value (AOV) measures the average amount spent on your website, calculated each time a customer makes a purchase. day, week, month, year) and, if your sales are tied to certain products or platforms, you can assign a specific AOV for each. But if youve never used Google Analytics before, then it can be tricky to set up eCommerce tracking and navigate through the reports to find the data you need. You will see two sections, Transactions, and Revenue. 2022 Metric Labs. Save my name, email, and website in this browser for the next time I comment. Next, well show you how to see that same report in Google Analytics. To start, head to the Explorations tab and create a Blank report: Now, you can name your report something like Average Purchase Revenue. For instance, let's say your sales for last month were $1,000 and you sold a total of 25 products that month. What is a Cookie? To view the AOV of your entire site, navigate to Conversions eCommerce Overview. Toggle on Revenue, Top Products, and Average Order Value as Dimensions. To see your average order value (AOV) in Google Analytics, you first need to enable Enhanced Ecommerce Data. If you divide your total revenue by the total number of orders, you'll get your average order value. For instance, lets say your sales for last month were $1,000 and you sold a total of 25 products that month. Plus, you can also go through our guide on Google Analytics GDPR to ensure your site meets EU data protection requirements. How does Google Analytics calculate average order value? Conversion Rate Retail converts at an average of 1.4%. = After youve signed up, download and install ExactMetrics on your online store. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Join over 3 million website owners and start making data-driven decisions to grow your business. Order Value metrics for your online store. Enter the URL of Your WordPress website to install ExactMetrics Lite. The answer is quite simple and require a little intelligence but not hard to execute.

To view AOV by traffic sources, navigate to Acquisition All Traffic Source/Medium. Finding Average eCommerce Order Value by Traffic Source Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. How to Calculate Average Order Value. Now, lets look at each method in detail. Google Analytics gives you an indication of the percentage of traffic you have now segmented on the right-hand side. Visit Duration goals. The Average Order Value (AOV)measures the average amount spent on your website, calculated each time a customer makes a purchase. If the initial prices are high, customers generate a higher reference price. The plugin sets up eCommerce tracking in one click, so you don't have to do any custom set up in Google Analytics. Just like conversion rate, your average order value is also an important key performance indicator (KPI) thats vital to your online business. Based on my understanding, I would like to suggest you use the measure to generate the Avg,value on the category of month. Page/Visit goals. In this case, the average order value would be $40. The first one refers to the action of getting a customer to spend more by purchasing a product thats related to whats being bought already or bundling products. A cookie is a tracking file sent to your browser from the websites you visit. . subscribers to get free Google Analytics tips and resources, our instructions on adding AOV to your WordPress reports dashboard, install ExactMetrics on your online store, Adding Google Analytics 4 to WordPress: Step-by-Step Guide. To find the AOV of your entire site, go to Conversion > E-commerce > Overview. Its an important metric that you should track along with other key performance indicators (KPIs) like conversion rate and shopping cart abandonment. First of all, if youre using WordPress, you can go ahead and skip to our instructions on adding AOV to your WordPress reports dashboard. People usually prefer to add (and pay for) more items just to avoid the cost of the shipping. For instance, by improving your conversion rate, youre encouraging more users to buy from your store. No need to even open Google Analytics! Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Average Order Value = Product Revenue / Total Transactions. You can easily find out by looking at the Average Order Value metrics in Google Analytics. So, in this article, well show you how to find average order value in Google Analytics. Average Order Value (AOV) is a metric that tells you the average value of an eCommerce transaction in your online store. Establish Order Minimums for Discounts. This metric especially helps online stores figure out how their customers buy things. MonsterInsights is the best WordPress Analytics plugin. Its the best Google Analytics plugin for WordPress, as you can set up advanced tracking without having to edit any code. Sign in to Google Analytics.. Click Admin, and navigate to the view you want. Activate Enable Ecommerce first. We hope this guide helped you to find theaverageeCommerce order value of your store. User engagement metrics in Google Analytics 4 give you data you need to improve user experience. Its a great way to increase your AOV. You can offer a timesensitive deal (for example, where the time period is 48hrs for a free gift or discount) to help increase Average Order Value. Just make sure that you subscribe to a Pro plan to use the eCommerce addon. Take this chart for example - I have set it up to show average order value by month: However, this is not in accordance with my data for that month, but rather an accumulation of all revenue for that month, as my Analytics account shows me that my total revenue for May 2019 is $7089.61, whereas my average order value is $214.84 If your customers get a gift card, theyll be more likely to spend again. Once you have eCommerce tracking enabled in Google Analytics, go to Conversions Ecommerce Overview. Essentially, this metric provides insights with regards to customer behavior. Average Order Value, and Top Conversion Sources, among other critical stats. When you know which traffic sources are bringing in the highest average order values, you can focus your marketing efforts on what works and figure out how to optimize your other traffic sources. Improves Google Analytics compliance with GDPR and other privacy regulations in WordPress. 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